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🎯 How to Use a Facebook Pixel in a Microweb or Short Link to Boost Your Results

Created on 6 February, 2025 • Use Cases • 29 views • 2 minutes read

If you run ads on Facebook or Instagram but don’t know how to track your results, the Facebook Pixel is the tool you need. With Microweb.me, you can add a Pixel to your Microweb or short link and start optimizing your campaigns with real data.

📌 But first… What is a Facebook Pixel?

The Facebook Pixel is a small piece of code that allows Facebook to track visitors and understand their actions on your page. With this data, you can improve your ads, reach the right people, and increase conversions.

How Does It Help You Sell More or Get More Customers?

✅ Better ad targeting – Facebook will show your ads to people who have already interacted with your business and are more likely to convert.✅ Retargeting: Bring customers back – If someone visited your page but didn’t complete a purchase, you can show them a special ad to bring them back.✅ Measure what works and what doesn’t – Track how many people visit your page, what actions they take, and adjust your strategy accordingly.

Step-by-Step: How to Create a Facebook Pixel from Scratch

If you’ve never created a Pixel before, follow these steps:

1️⃣ Go to the Meta Events Manager

👉 Click here to log in with your Facebook account.

2️⃣ Create a Facebook Pixel

Click Connect Data Source and choose Web.
Select Facebook Pixel and click Connect.
Enter a name for your Pixel (example: My Restaurant’s Pixel).
Add the URL of the Microweb where you will place the Pixel (e.g., https://microweb.me/mypage) and click Continue.

3️⃣ Set Up the Pixel in Microweb.me

Once your Facebook Pixel is created, follow these steps to integrate it with your Microweb:

1️⃣ Log into your Microweb.me account 👉 microweb.me/login2️⃣ In the menu, click on the Pixels section 👉 microweb.me/pixels3️⃣ Click on the "Create Pixel" button 👉 microweb.me/pixel-create4️⃣ Name your Pixel to identify it (Example: My Restaurant’s Pixel).5️⃣ Select the "Facebook" option to indicate it is a Facebook Pixel.6️⃣ Paste the Pixel ID provided by Facebook.7️⃣ Click "Create" and you’re done! 🎉

Now, just assign the Pixel to your Microweb:

📌 Go to the Settings section of the Microweb you are designing.📌 Click the PIXELS button and select the Pixel you just created to integrate it with your Microweb.

Example of Use: How It Works in Practice

📍 You own a beauty salon and created a Microweb with promotions and online bookings.

❌ Without Facebook Pixel: You run ads, but you don’t know how many people actually visited your page or booked an appointment.✅ With Facebook Pixel: You can see how many visitors accessed the page, who booked, and retarget those who didn’t complete their action.